Sanovi announces DR Cloud™ partnership program to tap growing SaaS market

Sanovi announces DR Cloud™ partnership program to tap growing SaaS market

November 18, 2008 By sanovi

Sanovi Technologies, the leader in Disaster Recovery Management solution announced a partnership program to tap the growing SaaS market. The DR Cloud program is in response to customers request for solutions that are available as part of the cloud. Disaster Recovery management, which come under the umbrella of an enterprise management framework, is complex and requires a high level of multi-disciplinary expertise. Sanovi’s software product, Sanovi DRM™ can be offered as a service such that users reap the operational efficiency of using management software and without the upfront investment in software licenses and DR expertise.
 
The DR Cloud program is designed to make it easy for service providers to partner with Sanovi and offer DR services. As part of the DR Cloud program, Sanovi will license its software to managed services partners, provide the required training and integrate with their help desk to enable the partner to offer comprehensive DR solutions with end-to-end service levels to the end user.
 
“Sanovi DR Cloud™ partner program is very timely. With software as services model’ getting a lot of interest from customers, this program makes it easy for managed service providers to partner with Sanovi and offer a compelling service proposition at a price that is very attractive.” said Rahul Guha, Director of Channel Sales, Sanovi Technologies.
 
About Sanovi Technologies
Sanovi offers solutions to proactively manage disaster recovery (DR) environments to ensure business managers that business applications can be recovered in compliance with service level agreements. As the leading independent provider of DR management software solutions, Sanovi is focused on ensuring recovery readiness.
 
Sanovi DRM software suite is a comprehensive DR lifecycle software for monitoring, validating, testing and automating recovery. CIOs and DR experts across various verticals industries have benefited from deploying Sanovi software to increase their organizations DR readiness. For more information visit us at www.sanovi.com

Sanovi Ramps Up DRAS Strategy

November 15, 2008 By sanovi

US-based Sanovi Technologies has announced its intentions to boost its now operational Disaster Recovery as a Service (DRAS) model. The service, says Sanovi, has been designed and is actively offered since the last quarter. US-based Sanovi Technologies has announced its intentions to boost its now operational Disaster Recovery as a Service (DRAS) model. The service, says Sanovi, has been designed and is actively offered since the last quarter. Based on the SaaS model, DRAS is reportedly going to be an important market for the company. Sanovi intends to approach this market through service providers. As part of the DRAS strategy, Sanovi is now on the verge of signing on the dotted line with a couple of Managed Services Providers in India, the names of which the company declined to comment at the moment. Wipro, a Tier I partner, is also now going to be a part of the DRAS strategy. The company is targeting mid-size organizations as its key customers. Rahul Guha, Director Channels – APAC, Sanovi Technologies, observed, “There is tremendous scope in the core mid-market, which is extremely price conscious, and wants some kind of DR mechanism going for them either as a monitoring tool or a tool that can look at very important recovery applications.” Lakshman Narayanaswamy, Vice President- Product Management, Sanovi Technologies, reflected that organizations were now increasingly moving towards the Cloud Computing model, and that this was a very strategic move for the company to address a larger market. He said, “A couple of drivers are instrumental for this – firstly, the capex-opex debate in many companies, which want to optimize costs on their core competence. Secondly, there is a natural push in the market with the value adds that service providers want to push, which include services such as DR.” Sanovi is confident that even from a product perspective, DRAS would enable the company to introduce a whole range of innovations at the back-end. Narayanaswamy said, “We would be constantly pushing the enveloping in domain knowledge, in order to add value, which is a big plus while rendering a service instead of a mere product.” As part of the customer deliverables for DRAS, Sanovi plans to use a mix of the onsite (CPE) and central and remote management models for ‘optimization’. Incidentally, since the last year the company has reportedly graduated to a ‘leveraged model’, meaning that strategic alliances and reseller partnerships would be areas of focus now to go to market effectively. Guha observed, “It was a conscious decision for the company to explore partnerships.” Sanovi has signed up with a number of Tier I SI partners in India for the purpose. HP and IBM are also collaborators of Sanovi, the company now being part of these vendors’ different partner programs in various capacities. On the Tier II front, Sanovi has also signed up with local SIs such as Gemini Communication and Omnitech Solutions, amongst others, to increase its market reach. Guha said, “It is not numbers, but the quality that would help us make the requisite impact.”