DR readiness needs continuous monitoring

DR readiness needs continuous monitoring

October 25, 2012 By sanovi

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Ashis GuhaAshis Guha, President – Global Sales, Sanovi Technologies is responsible for driving the global sales strategy for Sanovi. In an exclusive interaction with Faiz Aksari, ChannelTimes bureau, Guha highlighted the issues and opportunities in the market for channel partners.

How is the market for disaster recovery evolving in India?
Disaster recovery (DR) has been one of the key mandates for most of the enterprise CIOs. Any organization which has realised the importance of IT dependency on their business, want to become DR ready. In order to become DR ready, organizations need continuous monitoring, even when the business is running smoothly. In the banking industry, DR readiness is defined as very important factor as RBI has already issued a guideline in which it clearly says that every banking institution must have DR preparedness.

What is the scope consultancy from the perspective of partners or pre sales in the DR solution?
It is extremely important for the partner or the pre sales professional to examine the importance of any business application in the respective business. This requires a complete analysis of the business application and its impact on the business. It is highly needed to draw an estimate on the cost of the business application failure. We call this as business impact analysis. DR planning needs to be driven by this factor.

How does Sanovi work with the partners in this market?
Sanovi Technologies is a partner driven organization. We focus on enabling best in class environment for our partner’s business. We enable our partners who can give confidence on these issues to their respective customers.

Please highlight the structure of your partner’s network.
We have tier 1 partners which are big SIs. We have tier 2 partners which are regional solutions providers. iValue is our national distributor. We are also going to initiate a new category of solutions providers with niche expertise like Banking and few other verticals.
In total, we have over 50 partners to cover regions like India, Asia Pacific and Middle East.

What unique attractions do you offer to your partners?
We offer something exclusive in the market. Our product portfolio is only focussed on ensuring the DR preparedness for the enterprise organization. We work with some of the leading enterprise organizations including large banks, PSUs and Government organizations. The value we bring in the DR planning is all monitoring, DR planning, ensuring DR drills with an ease of the system.
From the partner’s perspective, the partner can establish a long term relationship with the customer. Once the customer relationship is established the business revenues are bound to expand.

What is the key attraction for Sanovi’s DRM solution in the market? 
There are couple of features in our product portfolio which are unique in nature. For example, the real time analysis about the DR preparedness is our USP. We offer complete automated process of DR monitoring, DR mock drills which allows the customers to keep himself always DR ready. With our solutions, RPOs and RTOs can be monitored on a daily basis. Our solution also offers a comprehensive report which can be generated on a daily basis. This allows a real time check on the DR preparedness and by this analysis or examination, any IT head can confidently make comments about the DR readiness of his infrastructure.

How has your business growth been so far in India?

We are getting great acceptance from the market. Last year, we grew by 40 % in terms of revenues. Last fiscal year, we have registered revenue of 5 million USD. This year, we will be growing at expected growth rate of 60 %. The average deal size for us is ranging between 1 lac to 1.5 lacs USD.

This year, in August, we have introduced a new range of services by the name of DR as a Servicethrough this we are targeting the SMEs. This service is rolled out in the market through our partner Net Magic. However, very soon we will be introducing this service in partnership with some other leading partners.

Please share Sanovi’s focus towards enabling partner’s scope of work and revenue opportunities.
We have trained and certified over 300 partner resources in India so far. We have very aggressive drive on certification for pre-sales and post-sales. We understand the importance of better profitability for our partners. In this context, in our DRM solution, partners are involved in the entire cycle of the customer. For example, partners can install our solution, they give support to the customer, customization of the solution can be done by the partner and partners can also contribute significantly in the operations of the solution. These opportunities can lead to many new revenue generating avenues for the partners.

http://www.channeltimes.com/story/dr-readiness-needs-continuous-monitoring/

Sanovi Technologies Bets Big on Channel Ecosystem For Business Expansion

October 19, 2012 By sanovi
channel-infoline

 

Sanovi Technologies Bets Big on Channel Ecosystem For Business Expansion

Sanovi Technologies, the market leader in Disaster Recovery Management (DRM) solutions has outlined ambitious plans for expanding and strengthening the channel partner network in the country and in its overseas markets.

 

Estimates by ABI Research put the global Disaster Recovery market to exceed $39.6 billion by 2015. The DR field worldwide is coming into its own in the wake of several recent large-scale natural disasters, such as the Japan tsunami and floods in Thailand, and also heightened concerns over security issues, outages owing to software, hardware failures and human errors (which interestingly contribute to more than 85% of IT outages). The world over, governments are mandating business continuity planning and disaster preparedness for corporations and other organizations especially in high impact verticals like BFSI and governance. Closer home, the recent country-wide power outages and the fire incidents at Maharashtra and Tamil Nadu state government establishments have brought the subject to attention of policy makers and businesses alike.

 

Sanovi Technologies offers IT DRM software products that help enterprises automate their IT disaster recovery processes for business continuity through recovery readiness assurance. The India-founded, globally recognized Company has been positioned by Gartner as sample vendor for “Recovery Exercising in the Gartner Hype Cycle for Business continuity Management and Disaster recovery Management, 2011”.Sanovi product suite offers the most comprehensive feature set covering all aspects of DRM, as compared to other vendors. More than 50 large enterprises, many Fortune-500 companies among them as well as leading Indian banks are already using Sanovi products to manage their DR programs.

 

Said Ashis Guha, Sanovi’s President Global Sales “Sanovi’s global partners now include the likes of HP, HCL, Wipro and an extensive reach into the Tier-2 partner network through the primary SI or IHV/Services partners. A strategic partnership with the Dubai-headquartered, IBM spin-off Gulf Business Machines (GBM) to remarket, distribute, re-sell and support Sanovi’s suite of productsstrengthens our position in the Middle-East region. This relationship adds to the existing distribution agreement for the region with SAAPA. Sanovi is also engaged extensively with partners in strategic locations like Singapore, Korea, Malaysia and Thailand to address the Asia-Pac market (outside India) and looking to open offices at a couple of these locations shortly as well as making its entry in to the US markets by early 2013.”

 

In another major partner initiative in recent months, Sanovi tied up with Netmagic Solutions, India’s largest managed IT hosting services firm, to launch the Disaster Recovery (DR)-as-a-Service. This initiative will particularly help the SMB/Es in their business continuity needs. Netmagic DRaaS uses Sanovi’s CloudDRM software to offer this service.

 

Elaborating on Sanovi’s channel empowerment model, Ashis added, “Increased partner interest in the Sanovi DRM solutions prompted the Company to introduce new channel initiatives designed specifically to enhance partner enablement and profitability. It is helping partners establish and maintain viable business models to continue driving success and in turn providing Sanovi with a global reach model. The partners are looking at Sanovi as a key differentiator to provide customers with a comprehensive DR strategy with DR management as the fulcrum thus ensuring competitive advantage of being better ready in case of an outage.”

 

Narayana Menon K, Lead-Marketing, APAC & Middle East for Sanovi says “We have clear go-to-market strategies with our partners across geographies in terms of both depth as well as breadth perspective to meet business objectives. Our partners are our extended arms in the market and we definitely look to recognise their efforts through the recently launched channel champion program, under our flagship Dr. DR marketing campaign, which includes incentives and awards for our partner community. We have also embarked on a Dr DR Education and Certification drive among our partner community. The icing on the cake would be our Partner Summit offsite event, the dates for which shall be announced shortly.”

 

Sanovi Channel Program: Quick Facts –

  • Engaged with over 50 partners
  • Strong presence in Middle-East and Asia-Pac markets, apart from India
  • Trained more than 300 partner executives with Sanovi’s DR Capability Certification
  • Offering DR-as-a-service through Netmagic
  • Expanding footprints in to Americas by the end of this year

 

http://www.channelinfoline.com/sanovi-10-19.html

 

Sanovi Bets Big on Channel For Business Expansion
Looks at making entry in to the US markets by early 2013

 

ashish_bwSanovi Technologies has outlined ambitious plans for expanding and strengthening the channel partner network in the country and in its overseas markets.

 

Ashis Guha, President (Global Sales), Sanovi, said, “Sanovi’s global partners now include the likes of HP, HCL, Wipro and an extensive reach into the Tier-2 partner network through the primary SI or IHV/Services partners. Sanovi is also engaged extensively with partners in strategic locations like Singapore, Korea, Malaysia and Thailand to address the Asia-Pac market (outside India) and looking to open offices at a couple of these locations shortly as well as making its entry in to the US markets by early 2013.”

 

Elaborating on Sanovi’s channel empowerment model, Guha added, “Increased partner interest in the Sanovi DRM solutions prompted the company to introduce new channel initiatives designed specifically to enhance partner enablement and profitability. The partners are looking at Sanovi as a key differentiator to provide customers with a comprehensive DR strategy with DR management as the fulcrum thus ensuring competitive advantage of being better ready in case of an outage.”
Narayana Menon K, Lead-Marketing (APAC & Middle East), Sanovi, said, “We have clear go-to-market strategies with our partners across geographies in terms of both depth as well as breadth perspective to meet business objectives. Under our flagship Dr. DR marketing campaign, which includes incentives and awards for our partner community, we have also embarked on a Dr DR Education and Certification drive among our partner community. The icing on the cake would be our Partner Summit offsite event, the dates for which shall be announced shortly.”

Sanovi Technologies Announces Channel Expansion Plans

October 19, 2012 By sanovi

Digital TerminalSanovi Technologies has outlined ambitious plans for expanding and strengthening the channel partner network in the country and in its overseas markets.

Estimates by ABI Research put the global Disaster Recovery market to exceed $39.6 billion by 2015. The DR field worldwide is coming into its own in the wake of several recent large-scale natural disasters, such as the Japan tsunami and floods in Thailand, and also heightened concerns over security issues, outages owing to software, hardware failures and human errors (which interestingly contribute to more than 85% of IT outages).  The world over, governments are mandating business continuity planning and disaster preparedness for corporations and other organizations especially in high impact verticals like BFSI and governance.  Closer home, the recent country-wide power outages and the fire incidents at Maharashtra and Tamil Nadu state government establishments have brought the subject to attention of policy makers and businesses alike.

Sanovi Technologies offers IT DRM software products that help enterprises automate their IT disaster recovery processes for business continuity through recovery readiness assurance.  The India-founded, globally recognized Company has been positioned by Gartner as sample vendor for “Recovery Exercising in the Gartner Hype Cycle for Business continuity Management and Disaster recovery Management, 2011”.Sanovi product suite offers the most comprehensive feature set covering all aspects of DRM, as compared to other vendors. More than 50 large enterprises, many Fortune-500 companies among them as well as leading Indian banks are already using Sanovi products to manage their DR programs.

Said Ashis Guha, Sanovi’s President Global Sales “Sanovi’s global partners now include the likes of HP, HCL, Wipro and an extensive reach into the Tier-2 partner network through the primary SI or IHV/Services partners. A strategic partnership with the Dubai-headquartered, IBM spin-off Gulf Business Machines (GBM) to remarket, distribute, re-sell and support Sanovi’s suite of productsstrengthens our position in the Middle-East region. This relationship adds to the existing distribution agreement for the region with SAAPA. Sanovi is also engaged extensively with partners in strategic locations like Singapore, Korea, Malaysia and Thailand to address the Asia-Pac market (outside India) and looking to open offices at a couple of these locations shortly as well as making its entry in to the US markets by early 2013.”

In another major partner initiative in recent months, Sanovi tied up with Netmagic Solutions, India’s largest managed IT hosting services firm, to launch the Disaster Recovery (DR)-as-a-Service. This initiative will particularly help the SMB/Es in their business continuity needs. NetmagicDRaaS uses Sanovi’sCloudDRM software to offer this service.

Elaborating on Sanovi’s channel empowerment model, Ashis added, “Increased partner interest in the Sanovi DRM solutions prompted the Company to introduce new channel initiatives designed specifically to enhance partner enablement and profitability. It is helping partners establish and maintain viable business models to continue driving success and in turn providing Sanovi with a global reach model. The partners are looking at Sanovi as a key differentiator to provide customers with a comprehensive DR strategy with DR management as the fulcrum thus ensuring competitive advantage of being better ready in case of an outage.”

Narayana Menon K, Lead-Marketing, APAC & Middle East for Sanovi says “We have clear go-to-market strategies with our partners across geographies in terms of both depth as well as breadth perspective to meet business objectives. Our partners are our extended arms in the market and we definitely look to recognise their efforts through the recently launched channel champion program, under our flagship Dr. DR marketing campaign, which includes incentives and awards for our partner community. We have also embarked on a Dr DR Education and Certification drive among our partner community. The icing on the cake would be our Partner Summit offsite event, the dates for which shall be announced shortly.”

http://digitalterminal.in/index.php?option=com_news&view=detail&n_id=1131&Itemid=11

Sanovi Bets Big on Channel Ecosystem

October 18, 2012 By sanovi

VAR_India_logoSanovi Technologies has outlined ambitious plans for expanding and strengthening the channel partner network in the country and in its overseas markets.

“Sanovi’s global partners now include the likes of HP, HCL, Wipro and an extensive reach into the Tier-2 partner network through the primary SI or IHV/Services partners. A strategic partnership with the Dubai-headquartered, IBM spin-off Gulf Business Machines (GBM) to remarket, distribute, re-sell and support Sanovi’s suite of products strengthens our position in the Middle-East region, “ said Ashis Guha, Sanovi’s President Global Sales “This relationship adds to the existing distribution agreement for the region with SAAPA. Sanovi is also engaged extensively with partners in strategic locations like Singapore, Korea, Malaysia and Thailand to address the Asia-Pac market (outside India) and looking to open offices at a couple of these locations shortly as well as making its entry in to the US markets by early 2013.”

In another major partner initiative in recent months, Sanovi tied up with Netmagic Solutions, India’s largest managed IT hosting services firm, to launch the Disaster Recovery (DR)-as-a-Service. This initiative will particularly help the SMB/Es in their business continuity needs. Netmagic DRaaS uses Sanovi’s CloudDRM software to offer this service.

Elaborating on Sanovi’s channel empowerment model, Ashis added, “The partners are looking at Sanovi as a key differentiator to provide customers with a comprehensive DR strategy with DR management as the fulcrum thus ensuring competitive advantage of being better ready in case of an outage.”