Sanovi has become a name to rely on for its disaster recovery suite
It is always interesting to read about companies which start low but end up later making big in their respective sectors and industry. The story of Sanovi Technologies, a small Indian start-up with a great product that soon metamorphosed into a leading analyst acclaimed and customer/partner endorsed brand in the IT DRM space across India is one such tale that reminds one how life can reward those with the right capabilities.
Sanovi is an independent software vendor founded in 2002 and currently operating with an employee strength of over 100 comprising of a seasoned team lead by techno-entrepreneurs with a proven track record in the IT Disaster Recovery Management (DRM) space. The company has set aggressive growth and expansion goals and is well poised to achieve these. Not only India but the success path Sanovi has trailed to the rest of APAC and Middle East with planned footprint in the US markets speaks volumes on its part.
Sanovi’s Lead – Marketing for APAC & Middle East, Narayana Menon K, featured as one of the Best Brand managers in India for 2013 by VAR India.. Read his views on ‘branding’
I believe that branding is a necessary exercise intended to communicate clearly as to the vision, mission, positioning and aspirations/roadmap of the brand so that the projected ethos of the brand matches/aligns perfectly with the perception of the brand within the various stakeholders, both internal (board, shareholders, entire employee community etc) as well as external (partners, customers, media etc.) I also strongly feel that any brand is constantly evolving and hence branding is a sustained process providing clarity around this phenomenon to the ecosystem at large. Do note that the product is often treated as a means to an end within the larger scheme of things, particularly in the IT industry realms, in the overall branding crusade.