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‘Perseverance matters in an entrepreneurial journey’, says CEO of Sanovi Technologies

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Interview with Chandra Sekhar Pulamarasetti

It is a tale of a company that has grown next door to India’s major software exporters. Much to their surprise, IBM acquired Sanovi Technologies, a cloud migration software entity. Chandra Sekhar Pulamarasetti, its founder and chief executive, talks to Ayan Pramanik.

 
Edited Excerpts:
 
Tell us your journey. What were the challenges?

The strength of Sanovi is that we had a strong technology and product background. We had worked in several companies that developed products in the whole of the 90s in the US. Particularly with large server manufacturing companies which were doing a lot of operating system work. With that background, when we started, we knew in the coming era there was a gap in data recovery (DR) management, especially when a company shifts its technology work from traditional infrastructure to cloud. It was definitely early and that is one of the reasons why we had to raise initial funds from investors in Boston. 2007-08 was a very tough period for any company to raise another round of funding, especially for enterprise software (firms). That is where we got caught in the whole credit-fuelled bubble. We could not raise the necessary funds and had to scale down.
 
Subsequently, 2010 onwards, as we had gotten private investors from home, we were able to secure adequate funding. We expanded the scope of offering. From that point, we have done very well. We always believed DR resiliency is a global market and every large enterprise requires it. Anyone having a serious IT infrastructure requires resiliency and the Sanovi product is a visionary one. Particularly during the past three-four years, there have been aggressive demands. Enterprises always use a lot of technologies. DR is something you do differently for each technology. Now, with the Hybrid cloud adoption, expectations are higher. Sanovi’s technology helped IBM meet the aggressive demand.
 
Are the investors exiting the company?

Yes, the individual and private investors. They will exit after this deal and IBM will own 100%. Software is our primary offering. We enable our partners to do the services and implementation.
 
Do you see many product companies emerging out of India?

Yes, absolutely.
 
What were the frustrating points in the 13-year journey?

Perseverance matters. Especially in an entrepreneurial journey, it is not necessarily everything is a grow-grow-grow situation. Cash flows are always going to be a very tight walk. It is important to believe in the story. One thing we understood is the market. Everytime we had a tougher situation, we looked at the market; is it going to be bigger or shrinking? For us, the market was only getting bigger. The second one is customer centricity. We have taken a very customer-centric approach. We always tried to build happy clients. Two things helped us — solid clients and offering better features and functionality in our product.
 
What is your take on IBM acquiring you from the backyard of Indian software firms talking about cloud transformation?

There is always interest for Sanovi-type solutions by various companies. Infosys recently invested in a cloud software company. Others are also investing. It is more of where is my biggest fit, where Sanovi can add significant value. IBM becomes a great match because it has a public cloud, DR clients and being the number one is resiliency services in the world.
 
Did you ever think that Sanovi could be acquired?

Our software is a component of any large infrastructure solution which is offered by IBM or any other big company. Unless we horizontally build a lot many products, we have to have a large partner who will take us to the globe.
 
Where do you think the market will evolve in the next couple of years?

A significant thing is hybrid cloud adoption. Many enterprises are already adopting to private cloud in several ways. According to AWS, 2016 is a year of inflection point for large enterprises to go on to public cloud. When this true hybrid cloud is formed by enterprises, the complexity to manage, particularly infrastructure like resiliency, only increases. They need to have their applications seamlessly running across physical, private cloud and public cloud infrastructures.
 
So, while it has significant cloud elasticity, the complexity is increasing. That is one big opportunity. Most of these typical traditional enterprise applications are being broken down. So many SAP/SAS players are coming up. And, the consolidation is happening now in the cloud. At the back-end, the opportunity is having infrastructure across multiple cloud platforms.

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IBM Closes Acquisition of Sanovi Technologies

Acquisition of hybrid cloud recovery and business continuity software firm bolsters IBM’s Software Defined Resiliency strategy
 
faqARMONK, NY and BANGALORE, INDIA – 15 November 2016: IBM (NYSE: IBM) today announced it has completed the acquisition of Sanovi Technologies, a privately held company that provides hybrid cloud recovery, cloud migration and business continuity software for enterprise data centers and cloud infrastructure. Adding these capabilities along with advanced analytics will better enable IBM to bolster its Software Defined Resiliency strategy and delivery of Business Continuity and Disaster Recovery services for clients undergoing digital and hybrid cloud transformation.
 
With Sanovi’s software, IBM will further empower clients to redefine their disaster recovery strategy in the face of unprecedented industry change. The addition of Sanovi’s orchestration technology to IBM’s existing resiliency portfolio offers a solution that helps simplify and automate the disaster recovery process, helps to manage recovery workflows, and can help to reduce recovery time, operating costs, and disaster recovery drill testing time. From a central dashboard, resiliency professionals can automate and monitor recovery point and time objectives in their disaster recovery environments by application, server, or data base to work towards business driven recovery outcomes.
 
IBM plans to integrate the Sanovi capabilities into the IBM Global Technology Services unit. IBM Resiliency Services is continuously evolving to learn, anticipate and confront the growing range of natural and man-made risks surrounding businesses today and was named a Leader for the second consecutive year in Gartner’s June 2016 Magic Quadrant for Disaster Recovery as a Service. Moving forward, IBM envisions leveraging Watson Analytics to expand Sanovi’s Disaster Recovery Management (DRM) capabilities and enable organizations to move from business continuity planning to more proactive resiliency programs that help anticipate potential failures.
 
For more information on IBM Resiliency Services, visit http://ibm.co/1cqLDOz.
 
About IBM Global Technology Services
IBM Global Technology Services offers end-to-end IT consulting and business services supported by an unparalleled global delivery network that is transforming its business to lead in an era of Cognitive and Cloud. As a cloud services integrator, GTS is managing the services and underlying infrastructure in an integrated and unified way. It is modernizing clients’ IT environments to help them meet the increasingly complex customer demands. GTS provides clients with innovative technology solutions that help them to improve their business processes and in turn, profitability.
 
About Sanovi Technologies
Gartner Cool Vendor Sanovi Technologies provides Cloud migration, business continuity and IT recovery solutions using its innovative Application Defined Continuity (ADC) technology for workloads across physical, virtual and cloud infrastructures. Sanovi has over 350 customers, including Fortune 500 companies, service providers and multi-billion dollar enterprises across vertical industries. Gartner’s 2015 Hype Cycle report on BCP/DR calls out Sanovi’s software as the recovery management solution for heterogeneous platforms. Sanovi is a Red Herring Global 100 award 2013 winner. Sanovi’s offerings include enterprise DRM and cloud continuity software products. For more on Sanovi solutions, please visit www.sanovi.com.

 
Media Contact

Conor Golden
IBM Media Relations
1 (212) 671-9422
cgolden@us.ibm.com
 
Sowmya Ramachandran
IBM Media Relations
91-98451-81220
India sowramac@in.ibm.com

How a cloud provider ensures DR Readiness for its banking customers

dataquest1C-Edge Technologies is a provider of cloud based financial services technology and claims to offer diversified and customized solutions like Core Banking Solutions, Channel Solutions, Compliance Solutions and Payment Solutions. One of C-Edge’s core strength lies in providing Core Banking Services on an innovative Application Service Provider (ASP) model to various Urban, District Cooperative and Regional Rural banks in India. Its ASP model combines IT services, networking and core banking application infrastructure in a bundle, enabling banks to run efficiently and in a cost effective manner.
 
Ensuring Business Continuity for its customers
 
As more and more banks are adopting C-Edge’s ASP model, all the banks have a common requirement i.e. to be able to manage unprecedented number of transactions 24×7. C-Edge, being responsible for end to end managed services for all the banks, was faced with the challenge of safeguarding and ensuring the business continuity of all IT systems so that its customers constantly operate without disruption in their banking operations. One of the key steps to ensure business continuity which the company took was to transform its disaster recovery processes, landscape along with automation.
 
C-Edge has three datacenter sites operating at geographically dispersed locations. C-Edge initiated IT BCP/DR project with the objective to resume business services from DR site (within stipulated RTO) and ensuring data recovery within defined RPO.
 
Read More…

IBM to Acquire Sanovi Technologies to Expand Disaster Recovery Services for Hybrid Cloud

Move will enhance IBM resiliency capabilities with the help of advanced analytics to meet complexities of hybrid environments

faq

ARMONK, NY and BANGALORE, INDIA – 27 Oct 2016: IBM (NYSE: IBM) today announced it has signed a definitive agreement to acquire Sanovi Technologies, a privately held company that provides hybrid cloud recovery, cloud migration and business continuity software for enterprise data centers and cloud infrastructure. Adding these capabilities along with advanced analytics will better enable IBM to bolster its Software Defined Resiliency strategy and delivery of Business Continuity and Disaster Recovery services for clients undergoing digital and hybrid cloud transformation.
 
With Sanovi’s software, IBM will further empower clients to redefine their disaster recovery strategy in the face of unprecedented industry change. The addition of Sanovi’s orchestration technology to IBM’s existing resiliency portfolio offers a solution that helps simplify and automate the disaster recovery process, helps to manage recovery workflows, and can help to reduce recovery time, operating costs, and disaster recovery drill testing time. From a central dashboard, resiliency professionals can automate and monitor recovery point and time objectives in their disaster recovery environments by application, server, or data base to work towards business driven recovery outcomes. We feel that this will be a crucial differentiator for clients making decisions on their risk posture, as many still use paper based exercises or sample tests based on estimations that potentially mischaracterize actual recovery time and recovery point objectives of their applications.
 
“Our clients are embracing a digitized world where applications need to be ‘always-on,’” said Martin Jetter, Senior Vice President, Global Technology Services, IBM. “As a cloud-native company, Sanovi will strengthen our resiliency portfolio to manage the broad range of applications, data, and IT systems of our clients balancing digital and hybrid cloud transformation with increased regulatory compliance.”
 
Upon close, which is expected by the end of 2016, IBM plans to integrate the Sanovi capabilities into the IBM Global Technology Services unit. IBM Resiliency Services is continuously evolving to learn, anticipate and confront the growing range of natural and man-made risks surrounding businesses today and was named a Leader for the second consecutive year in Gartner’s June 2016 Magic Quadrant for Disaster Recovery as a Service. Moving forward, IBM envisions leveraging Watson Analytics to expand Sanovi’s Disaster Recovery Management (DRM) capabilities and enable organizations to move from business continuity planning to more proactive resiliency programs that help anticipate potential failures before they happen.
 
“IBM’s technology leadership in hybrid cloud infrastructure and resiliency services makes it a clear choice to bring end-to-end services to our customers and transformational value to IBM’s existing client base,” said Chandra Sekhar Pulamarasetti, Co-Founder & CEO of Sanovi. “Together, we will provide next-generation resiliency solutions for robust hybrid cloud deployments across the globe.”
 
In addition to being available as part of a managed resiliency service, IBM plans to make Sanovi DRM available as a stand-alone software license for partners and customers looking to optimize in-house and vendor run resiliency programs.
 
Today, IBM operates over 300 global delivery data centers and 46 IBM Cloud Data Centers across 68 countries to help companies worldwide maintain continuous business operations, protect their data, and improve overall resiliency for any size organization.
Founded in 2003, Sanovi is headquartered in Bangalore, India, and operates in the United States, the Middle East, and Asia. Financial details of the deal were not disclosed.
 

For more information on IBM Resiliency Services, visit http://ibm.co/1cqLDOz.
 
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
 
About IBM Global Technology Services
IBM Global Technology Services offers end-to-end IT consulting and business services supported by an unparalleled global delivery network that is transforming its business to lead in an era of Cognitive and Cloud. As a cloud services integrator, GTS is managing the services and underlying infrastructure in an integrated and unified way. It is modernizing clients’ IT environments to help them meet the increasingly complex customer demands. GTS provides clients with innovative technology solutions that help them to improve their business processes and in turn, profitability.
 
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IT Checks on Security Chinks

egov-magazine
 
Chandra Pulamarasetti

Chandra Sekhar Pulamarasetti, Founder & CEO – Sanovi Technologies, says, “Sanovi offers Business continuity and IT Disaster recovery automation software products to ensure our customers can reliably and quickly recover their IT applications and systems from any outages and ensure service continuity to the end users. The Role of IT in Security will be to support compliance with newer regulations, prevent newer kinds of cyber-attacks and ensure a resilient IT Infrastructure, even if there are breaches in security.”
 
IT in security – the practice of defending information from unauthorised access, disruption, modification, or destruction – has undergone a critical transformation. Currently, it is critical that an organisation’s IT security strategy aligns to its business priorities, and enables advancement as it is key to reciprocate economic stability and growth.
 
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Market for Disaster Recovery to expand with e-commerce firms vouch for business continuity

express-computerWith an expected 33 percent of the global market in 2015 and over 37 percent in 2018, the Asia Pacific region is becoming the leader of the e-commerce industry. While the leading e-commerce firms understand their customers and industry trends, they are also aware of the significance of business continuity which helps them to be available 24X7 and maintain their competitiveness in the industry. -By Chandra Sekhar Pulamarasetti
 

Convenience has been the root cause of many technology innovations and e-commerce industry is a classic example of how convenience drives innovation and novelty. The convenience of 24X7 access of information, products and services has been a big driver of the growth of e-commerce.
 

Business continuity planning has been a significant part of business survival and has been gaining importance since the last few decades. Irrespective of the firm size, organizations have been investing on business continuity plans and programs to ensure quick readiness and recovery in case of a disaster or an outage. With the advent of e-commerce era, the need for disaster recovery is expected to increase steadily.
 

Early this year, one of the leading online retail sites faced an outage as its e-commerce site went offline for about 20 minutes. As per a recent report release by the Poneman Institute and Emerson Network Power on the impact of data center outages, the average cost of a datacenter outage is US$ 740,357 and for e-commerce companies the average cost is even higher.
 

Reasons for e-commerce firms to adopt business continuity
 

Reputation Management – Reputation is of supreme importance to any organization, the better reputation an organization has, the more successful the firm would be. A customer would certainly not prefer buying from an e-commerce portal which has a high failure rate. The time taken by a portal to recover from an outage determines its credibility and reliability for a customer. With stiff competition, a longer delay than desired for recovery can prove fatal for any e-commerce platform. Customer is the king here and their satisfaction is of supreme importance for business success.
 
Availability demand – The service availability aspect is yet another factor driving the need for business continuity planning among e-commerce firms. Customers expect the sites to be available 24/7 & 365 days. Even during an incident of an outage, the customers expect the site to be back in few minutes and look forward to continue using the services without any further interruptions. A minor glitch is all that takes the customer to switch to a competition consequently hitting your business to a great extent. A while ago, the recovery time was considered as 24 to 48 hours which later gave way to hours and then to minutes. And at the moment, firms have been adopting a proactive approach to ensure that there is no scope for a downtime at all.
 
Regaining Customer Trust – Customers are spoilt for choice with the arrival of various similar e-commerce platforms catering to their requirements and services. Once you gain their trust, it is not an uphill task to retain them. But re-gaining the customer’s trust post an IT outage can be a difficult task. The customers do not forget nor forgive very easily these days; an effective business continuity plan can come to your aid at these times.
 
Outages invariably happen even to the largest and most efficiently run businesses. Outages can occur not only due to natural disaster but also hardware, software, network, power failure or human errors. A disaster recovery plan is of utmost importance and need of the hour for every e-commerce firms.
 
Investing in disaster recovery is a significant step to be undertaken by every firm. The financial impact for a business due to an outage is much higher compared to investing in a business continuity strategy or plan. With e-commerce business being mostly dependent on software and data, the requirement of disaster recovery is definitely imperative for their survival. The question of ‘if’ a disaster will happen, have become negligible here while ‘when’ will the disaster happen has been doing the rounds. During an outage any businesses dependent on IT cannot do the business at that point and hence business continuity has become a very prominent project for every firm.
 
E-commerce firms are here to grow and thrive and that is possible only if the access to customers is uninterrupted and smooth. An effective business continuity plan is more of a necessity than a luxury as the businesses in today’s world are dealing with newer risks and larger exposure than ever before.
 
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Business continuity & IT disaster recovery – an inevitable necessity for banks!

Chandra PulamarasettiIt would be quite cliché to talk about the significance of business continuity planning for banks, but has IT disaster recovery automation become an inevitable necessity for the banking sector? That would be quite an interesting aspect to look into. Ever since RBI mandated banks to deploy and demonstrate their business continuity and IT DR capabilities, the investment in this area by banks have seen an upsurge.
 
A disaster or an outage can affect the various services provided by the bank. Typical banking business functions – including ATM services, mobile banking, credit cards, point of sale services, settlement clearing, cash management and treasury – are all interdependent and IT is the key enabler for their smooth and hassle free functioning. Critical IT systems need to be available 24×7 for customer confidence and avoiding business loss. An outage in even one branch can disrupt any of these services leading to flak from the customers and loss of reputation.

 
HUGE IMPACT
The causes of outage could vary ranging from natural, technological or manmade disasters including security threats such as viruses or man in the middle attacks. The impact of these disasters could be huge – loss of revenue, delay in customer request processes and transactions to name a few – which would in turn affect the brand image and reputation of the bank and subsequent downfall and failure of the organization.
 
While the banks have been adopting business continuity plans, few key challenges faced by them for successful execution of business continuity plans include:

  • Dependence on manual recovery efforts, based on static run-books, prone to errors and delays
  • Heavy dependence on experts to ensure recovery, leading to large teams of experts being required for any recovery effort
  • Lack of visibility into DR readiness and recovery operations, leading to uncertainty of time and effort required for recovery
  • Shortage of skillsets for IT DR

 
These challenges need to be addressed by the organizations to ensure effective management of disaster recovery efforts. Customers require immediate results and uninterrupted services. With competitors on the rise, the banks will have to ensure that the expectations of the consumers are met in a timely and effective manner. Read More…

IT Disaster Management Plan Crucial For All Businesses

chandra-sekhar
Gone are the days when any business organization could be complacent about their IT recovery and Disaster Recovery Management plan. With technological advancement and the use of technology has come many changes in the way organizations do business, but the venerability of organizations has also increased. In an exclusive interaction with CXOtoday, Chandra Sekhar Pulamarasetti, Founder and CEO of Sanovi Technologies shares insights into the latest trends of the industry, and how best businesses are to cope with them.

– Which core capabilities of Sanovi Technologies allow it cope with latest security challenges?

Sanovi is a leading provider of Business Continuity and Disaster Recovery Management (BCDR) software. BCDR is an important part of IT Security. Sanovi’s Disaster Recovery Management (DRM) Software ensures that the business defined application recovery SLAs (Recovery Time and Recovery Point objectives) are met, thus minimizing the impact of application outages. In today’s competitive, always-on business scenario, the impact of outage of business critical applications can be particularly disastrous as it leads to reputation loss, business loss and penalties by the regulators.

Sanovi DRM software combines monitoring, reporting, testing and workflow automation capabilities of complex IT infrastructure into a scalable and easy-to-use solution built on industry standards. It provides a unified IT Resilience solution for managing recovery across physical, virtual and private cloud infrastructure in the enterprise datacenters.

– Please elaborate on some of the latest trends in IT Security, and which would be the best strategies to cope?

The latest trend in IT Security is the rising importance of IT Resiliency, the ability to quickly get business applications up-and-running, and minimize service outages. Companies are solving this problem through DR (Data Recovery) automation and orchestration software, which automates the entire DR life-cycle to proactively monitor, manage and report DR readiness.

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Sanovi Enters Into AWSome Partnerships for its Cloud Migration Manager Software Solution

Press Release:
Gartner ‘Cool Vendor’ Sanovi, the leading provider of Cloud Migration, Business Continuity, and IT Recovery software, announced that the company has signed up multiple global and regional partnerships for its Cloud Migration Manger software. Sanovi Cloud Migration Manager2.0 (CMM) is a leading edge enterprise software platform that enables managed service providers and enterprise customers to accelerate deployment of large-scale cloud transformation projects.
 
“Cloud Migration Manager has received very positive response from the ecosystem. Several global as well as ‘born in the cloud’ consulting partners have already signed up for Sanovi Cloud Migration Manager and we are in talks with several others,” said Raji Iyengar, VP Global Alliances and Partners, Sanovi Technologies.
 
“It’s exciting to note that with Sanovi CMM, we no longer need to wing it and fly into the cloud,” said the Cloud Services-Head of a large global Managed Service Provider. “With its structured lifecycle approach, Sanovi CMM provides the instruments for monitoring and managing the migration SLA and ROI metrics. It provides a complete cloud migration flight navigation plan for flying a modern enterprise application into public cloud. The speed of migration with the tool is a compelling case for business nod. We are happy to partner with Sanovi Technologies,” he added.
 
“Sanovi’s CMM’s complete lifecycle approach, visibility and control of all phases of migration are a great advantage,” said, Veeraj Thaploo, Chief Technology Officer, Blazeclan. “The software provides ability to migrate the entire application stack along with features like non-intrusive automated testing and optimization of cloud resources based on workload analysis. These features are truly beneficial. We have evaluated the product and are happy to partner with Sanovi Technologies,” he added.
 
“Sanovi CMM helps in quickly identifying the optimal-sized infrastructure on AWS cloud, based on policy knobs, including cost and performance,” said Seema Sinha, VP Operations, Crimson Cloud, a frontier company that signed up as a partner with Sanovi. “Some of the major benefits from the product include faster migration and huge savings in deployment and operational costs,” she added.
 
About Sanovi Technologies
Gartner Cool Vendor Sanovi Technologies provides Cloud migration, business continuity and IT recovery solutions using its innovative Application Defined Continuity (ADC) technology for workloads across physical, virtual and cloud infrastructures. Sanovi has over 350 customers, including fortune 500 companies, service providers and multi-billion dollar enterprises across vertical industries. Gartner’s 2015 Hype Cycle report on BCP/DR calls out Sanovi’s software as the recovery management solution for heterogeneous platforms. Sanovi is a Red Herring Global 100 award 2013 winner. Sanovi’s offerings include enterprise DRM and cloud continuity software products. For more on Sanovi solutions, please visit www.sanovi.com
 
Reference:
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