Estimates by ABI Research put the global Disaster Recovery market to exceed $39.6 billion by 2015. The DR field worldwide is coming into its own in the wake of several recent large-scale natural disasters, such as the Japan tsunami and floods in Thailand, and also heightened concerns over security issues, outages owing to software, hardware failures and human errors (which interestingly contribute to more than 85% of IT outages). The world over, governments are mandating business continuity planning and disaster preparedness for corporations and other organizations especially in high impact verticals like BFSI and governance. Closer home, the recent country-wide power outages and the fire incidents at Maharashtra and Tamil Nadu state government establishments have brought the subject to attention of policy makers and businesses alike.
Sanovi Technologies offers IT DRM software products that help enterprises automate their IT disaster recovery processes for business continuity through recovery readiness assurance. The India-founded, globally recognized Company has been positioned by Gartner as sample vendor for “Recovery Exercising in the Gartner Hype Cycle for Business continuity Management and Disaster recovery Management, 2011”.Sanovi product suite offers the most comprehensive feature set covering all aspects of DRM, as compared to other vendors. More than 50 large enterprises, many Fortune-500 companies among them as well as leading Indian banks are already using Sanovi products to manage their DR programs.
Said Ashis Guha, Sanovi’s President Global Sales “Sanovi’s global partners now include the likes of HP, HCL, Wipro and an extensive reach into the Tier-2 partner network through the primary SI or IHV/Services partners. A strategic partnership with the Dubai-headquartered, IBM spin-off Gulf Business Machines (GBM) to remarket, distribute, re-sell and support Sanovi’s suite of productsstrengthens our position in the Middle-East region. This relationship adds to the existing distribution agreement for the region with SAAPA. Sanovi is also engaged extensively with partners in strategic locations like Singapore, Korea, Malaysia and Thailand to address the Asia-Pac market (outside India) and looking to open offices at a couple of these locations shortly as well as making its entry in to the US markets by early 2013.”
In another major partner initiative in recent months, Sanovi tied up with Netmagic Solutions, India’s largest managed IT hosting services firm, to launch the Disaster Recovery (DR)-as-a-Service. This initiative will particularly help the SMB/Es in their business continuity needs. NetmagicDRaaS uses Sanovi’sCloudDRM software to offer this service.
Elaborating on Sanovi’s channel empowerment model, Ashis added, “Increased partner interest in the Sanovi DRM solutions prompted the Company to introduce new channel initiatives designed specifically to enhance partner enablement and profitability. It is helping partners establish and maintain viable business models to continue driving success and in turn providing Sanovi with a global reach model. The partners are looking at Sanovi as a key differentiator to provide customers with a comprehensive DR strategy with DR management as the fulcrum thus ensuring competitive advantage of being better ready in case of an outage.”
Narayana Menon K, Lead-Marketing, APAC & Middle East for Sanovi says “We have clear go-to-market strategies with our partners across geographies in terms of both depth as well as breadth perspective to meet business objectives. Our partners are our extended arms in the market and we definitely look to recognise their efforts through the recently launched channel champion program, under our flagship Dr. DR marketing campaign, which includes incentives and awards for our partner community. We have also embarked on a Dr DR Education and Certification drive among our partner community. The icing on the cake would be our Partner Summit offsite event, the dates for which shall be announced shortly.”