Sanovi Technologies, an end-to-end disaster recovery management software company is aggressively looking at expanding its reach to tier-2 system integrators. After doing a fair business in the govt, BFSI and telecom sectors, the company is now looking at the SMB segment; and to cater to this market, it is evolving its disaster recovery management as a service model.
Ashis Guha, president, global sales, Sanovi Technologies, who joined the company in February this year said, “Sanvoi is an Indian company. After receiving investments of $5 mn from Betul Oil Group of the US, we have started expanding our sales presence of Sanovi DRM products in the market and increase its R&D activities. We have also opened our third office in Delhi.
Today, the company offers its solutions to EMC, Hitachi, IBM and HP line of products. “We are working very closely with our tier-1 partners including-Wipro, iValue, HCL and TCS. In addition to these, we will be adding one more national distributor shortly,” Guha added. While there is an interest for DRM solutions among mid-market resellers, as well as customers, the cost of setting up DRM solutions is too high for many of them. Therefore, the company is looking at offering DRM solutions as a service. “Currently, weare working on the basis of a subscription model. By the next quarter we see SMB customers coming into our fold. For this we are tying-up with service providers like NetMagic and Reliance. Besides expanding India business, we are also making inroads into the APAC region. We are looking at appointing local SIs in Singapore, Malaysia, Hong Kong and Japan,” Guha concluded.